Master of Media (Strategic Communication)
Lead and control strategic dialogue in a media-savvy world. Competition for audiences’ attention is ever more intense and the need for keenly targeted and strategically effective communication has never been greater.
Your next career move
Put yourself in contention for a senior strategic role, with the knowledge, skills and depth of insight to lead strategic communication, marketing and public relations in any sector, anywhere in the world—from advanced manufacturing to professional services, and NGOs to FMCGs.
Align yourself with a leading university
Study Media at a University with 5 star teaching quality in Communication and Media Studies. The University of Adelaide is consistently ranked in the top 1% of the world’s universities.
Gain valuable experience
As a postgraduate media student, you will gain experience through our extended industry placement and mentoring. You will graduate with the knowledge, skills and depth of insight to lead strategic communication in any sector.
Benefit from an accredited program
The Master of Media (Strategic Communication) has been accredited by the Public Relations Institute of Australia (PRIA).
Flexible study options
Start with a Graduate Certificate in Media (Strategic Communication) and work your way towards a Masters - at your own pace.
Recognition of previous studies
The Master of Media (Strategic Communication) is a 48 unit conversion program (24 months) open to anyone with a Bachelor Degree. If you have a Bachelor in Media, Communications or a relevant area you can do the extension program (36 units) which means you can complete the program in 18 months.
Commit to a level of study that suits you
- 4 subjects
- 6 months full-time or part-time equivalent
- Only available to domestic applicants
Obtain a degree higher than a bachelor degree with the Graduate Certificate in Media (Strategic Communication)
- 6 subjects
- One year full-time or part-time equivalent
- Only available to domestic students
Prepare yourself for a senior strategic role whilst getting a taste of the Master of Media (Strategic Communication)
- 12 subjects plus research project
- 2 years full-time or part-time equivalent conversion program
- 1.5 years full-time or part-time equivalent extension program
Lead strategic communication planning, management and execution across all key channels: digital and social media, TV, radio and press.
Malika Pnkaj Marwah
"The best part about the Master of Media degree is that you're not just studying it, you're actually experiencing it. In other words, this degree gives you practical worldly experiences along with theoretical knowledge. The degree includes industry internships and research projects which makes it unique.The degree gave me exactly what I was looking for. It helped me narrow down my career path and also pushes me out of my comfort zone which makes me grow every day."
Throughout my studies in media, I have always been interested in the different approaches organisations and individuals use to influence the public narrative surrounding them, and this degree allows me to delve deeper into the underlying strategic and ethical choices made my communications practitioners, as well as gaining experience in the range of tools and content types that are used in an effective communications plan.
Dr Michelle Phillipov, Course Coordinator
"Advanced skills in strategic communication are in high demand across the corporate, government and not-for-profit sectors – both in Australia and internationally. The Master of Media (Strategic Communication) will help you to enhance your leadership in digital and traditional media strategy to help you to get your message ‘out there’ and to shape the communication landscape on issues of local and global significance."
You’ll graduate well equipped to guide the achievement of all organisational objectives: marketing, business development, community engagement and positive social change. Specific roles include but are not limited to:
- Market Research Analyst
- Market Researcher
- Social Media Manager
- Marketer / Marketing Manager
- PR Advisor
- Marketing Associate
- Communications Advisor
- Marketing Planner
Located in the heart of Adelaide's cultural and shopping precinct
Study Postgraduate Media (Strategic Communication) in the heart of Adelaide.
Adelaide has a bustling, energetic city centre and is renowned for its festivals, cultural life and sporting events.
"Coming from a developing country, it was interesting to learn about views from Australia and the other parts of the world. After learning social media strategies and SMART objectives, I realised how social media is an important tool to influence audiences. I also particularly enjoy the workshops as it broadens your view to hear opinions from your peers."
"Unlike most lecture-based courses, my courses are mostly workshops. For me, the benefit of workshops is that they can enhance communication with professors and peers. As a result, the interest in the course is greatly improved, and the knowledge can be applied."
Gain the knowledge, skills and depth of insight to lead strategic communication.