Postgraduate Media (Strategic Communication)

Lead and control strategic dialogue in a media-savvy world

Media

Organisations of all kinds are becoming increasingly media-savvy. Competition for audiences’ attention is ever more intense. The need for keenly targeted and strategically effective communication has never been greater—and demand for highly-skilled professionals with the judgement to lead it across multiple channels is following suit.

What will you do?

Conducted over two years full-time, our new Master of Media (Strategic Communication) will equip you to lead strategic communication planning, management and execution across all key channels: digital and social media, TV, radio and press.

You will graduate with:

  • significantly enhanced strategic thinking, problem-solving and decision-making ability
  • highly advanced skills in creating and tailoring strategic messaging for all key media channels
  • deep understanding of the principles underlying media relationship-building
  • awareness of key media channels’ unique consumption drivers
  • insight into current and forecast global media trends.

You will also gain:

  • may gain valuable professional experience and connections through an extended industry placement and ongoing mentoring
  • high-level skills and understanding in either risk and crisis communication and brand messaging, depending on your course choices.

And you’ll build outstanding research skills through the conduct of a major second-year research project.

Career options

You’ll graduate with the knowledge, skills and depth of insight to lead strategic communication in any sector, anywhere in the world—from advanced manufacturing to professional services, and NGOs to FMCGs. You’ll be well equipped to guide the achievement of all organisational objectives: marketing, business development, community engagement and positive social change. Specific roles include but are not limited to:

  • Market Research Analyst
  • Market Researcher
  • Marketer / Marketing Manager
  • Marketing Associate
  • Marketing Planner
  • Strategist

Study options

    Expand
  • Graduate Certificate of Media (Strategic Communication)

    Become fluent in strategy’s many ‘voices’

    Nowhere is multi-skilling more valuable than in the media industry. Broadcasters, communications agencies, large organisations and government are all looking for professionals who can identify and execute strategic messaging across the board—through digital and social media, PR and brand communication.

    Our new Graduate Certificate of Media (Strategic Communication) will help you turn this demand into career opportunity.

    What will you do?

    Conducted over six months full-time, the degree will prepare you to take on greater responsibility in strategic communication planning, management and execution. You will graduate with:

    • enhanced strategic thinking, problem-solving and decision-making ability
    • refined skills in creating and tailoring strategic messaging for all key media channels
    • greater understanding of the principles underlying media relationship-building
    • awareness of key media channels’ unique consumption drivers.

    Depending on your course choices, you’ll also gain high-level skills and understanding in either risk and crisis communication or brand messaging.

    Where could it take you?

    You’ll graduate equipped to take on higher-level strategic communication roles for organisations of all kinds. From a renewable energy provider to a digital comm’s agency; from a big-four business advisory to a global conservation research institute. You’ll also receive advanced standing for the Graduate Diploma in Media (Strategic Communication) or Master of Media (Strategic Communication).

  • Graduate Diploma in Media (Strategic Communication)

    Shape messaging to achieve higher goals

    Nowhere is multi-skilling more valuable than in the media industry. Broadcasters, communications agencies, large organisations and government are all looking for professionals who can identify and execute strategic messaging across the board—through digital and social media, PR and brand communication.

    With our new Graduate Diploma in Media (Strategic Communication), you’ll be ready to play a senior role.

    What will you do?

    Conducted over one year full-time, the degree will prepare you to take on significant responsibility in strategic communication planning, management and execution. You will graduate with enhanced skills in:

    • strategic thinking and strategic media engagement, in local, national and global contexts
    • creating and tailoring strategic messaging across different industries and sectors, and all key media channels, including digital and social media
    • communicating for change
    • strategic media leadership
    • risk and crisis communication.

    You’ll also may gain valuable professional experience and connections through an extended industry placement and ongoing mentoring.

    Where could it take you?

    You’ll graduate well equipped to shape strategic communications for organisations of all kinds, and to achieve all objectives: marketing, business development, community engagement and positive social change. You’ll also have the opportunity to continue your studies with the Master of Media (Strategic Communication).